Tuesday, February 10, 2009

Twitter is hot - 7 ways to make it sizzle!

By Matt Hellstrom

Do you know what Twitter is? If not, you should - it's one of the hottest web 2.0 things going right now! Twitter is a website that enables you to send out little "micro-blogs" of 140 characters or less to anyone that's following you (that's like friends in Facebook). You can let people know what you're doing at any time, and this can be pretty cool. These messages can be business or personal, and should be both.

For you internet marketers, obviously you're going to want some of your "tweets" to be concerning your business. For example, if you post a new Squidoo lens, tweet it. If you learn about a cool new website, let your followers know.

At the same time, if you just post business-related activities, people are going to think that's all you care about and you're going to lose them. There's a reason that web 2.0 is called "social networking". It's because you need to be "social", talk about nothing or everything, and let people know who you are. I know, many people are totally wrapped up in their business, to the exclusion of pretty much anything else (including a life), but you need to find something!

Maybe you liked Heath Ledger in the Dark Knight. Maybe you're a fan of the Yankees. Or maybe you hate the Yankees because you're a fan of the Red Sox. Maybe you've got kids, ride bikes, volunteer at a soup kitchen, etc. Let people see the real you, and they'll probably like what they see.

You want to be as organized as possible when you're expanding your twitter fan base. Here are 7 guidelines that I've developed to help me.

1. Find a bunch of people to follow. What you need to do is find someone that has similar interests as you and follow everyone they are following. Eventually, you're going to get to the point where you're following 2000 people, and twitter won't let you follow any more. They must have some kind of system where they limit you to 2000 unless you have more people following you, because I have seen people that are following more than 2000. Here's what will happen - if you follow enough people, many of them will follow you back. At that point, send them a friendly message, and invite them to take a look at your blog.

2. Follow your followers. Before you know it, people are going to start following you that you didn't follow first. Go ahead and follow them back, and send them a tweet with your blog address in it. If you can't follow any more because you're at the limit, delete a few that don't have pictures and haven't followed you. Those guys probably aren't too serious about Twitter anyway. This brings up my next point.

3. Set up your profile. Add a picture. Tell about yourself. Put your blog link out there. Remember, we're trying to be social - even us computer geeks!

4. If you're on Facebook, tie it together with Twitter. If you're not on Facebook, get with it! It's crucial that you're on the most popular social sites, and Facebook is definitely up there in the top 2. When you tie them together, it makes it so that when you send a tweet, it automatically updates the "what are you doing" part of Facebook. By the way, you can find friends on Facebook the same way you did on Twitter.

5. Try out twhirl. This is a desktop application that displays tweets from others without having to be on the twitter site. You can also post your own tweets there, and more. What I like about this program is that it has a url shortener built into it. If you want to post a long link in one of your tweets, you might run out of space because you can only have posts of 140 characters or less. Using twhirl, you can enter the url into a box and click "shorten" and it will give you a short little link that you can put in your post. Download twhirl at twhirl.com.

6. Twitterfeed, for blogs. If you have a blog, you might be interested in twitterfeed. This is a website where you can register your blog or blogs, and whenver you make a post it will automatically update twitter. If works off your RSS feed and checks once an hour to see if there are any new posts out there. You can set this up at twitterfeed.com - free!

7. Sign up for automatic updates from ezinearticles.com. In the profile section of that site, you can put in your twitter username and password and it will automatically set out a tweet when an article you wrote gets approved. Very cool.

So there you have it! Seven simple ways to put twitter to work for you. Go ahead and get signed up if you're not already, and put some or all of these ideas in motion and you'll rapidly increase your web of content and sphere of influence!

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