During my 25 years as an Editor I saw some shocking press releases that immediately got rejected. Do your efforts make these five deadly mistakes or are you one of the 5% that succeed?
Nothing but a selling spiel - This is the worst offence as the very last thing I needed to see as an Editor was a sales or selling pitch masquerading as a story.
Left to the wrong people - I hate press releases that are written by public relations people as they usually have one thing in common " they know so little about the product or service that theyre announcing that it shows. Their words are based on the briefest of meetings with the people who know and care passionately about the new launch and then suck out all that passion and replace it with a we know best attitude. This phenomenon is so much worse if youre a small company hiring a 3rd party PR company. The result is a press release that will disappoint those who commissioned it and those who read it.
Put off doing it " Some dont realise that a press release is both one of the best forms of web marketing but also one of the most cost effective and dont do a release even though they may have a great story to tell. The most common reason for this is that they think that a press release is just for the big corporations with large PR departments.
Spend money on nothing - There are too many methods to waste cash whether it's getting a public relations release written or submitted with additional or bonus options that eat up cash but deliver nothing.
Boost the story " Never ever boost or fake your story to make it bigger or more exciting than it is because you will be found out and that will be bad news!
Nothing but a selling spiel - This is the worst offence as the very last thing I needed to see as an Editor was a sales or selling pitch masquerading as a story.
Left to the wrong people - I hate press releases that are written by public relations people as they usually have one thing in common " they know so little about the product or service that theyre announcing that it shows. Their words are based on the briefest of meetings with the people who know and care passionately about the new launch and then suck out all that passion and replace it with a we know best attitude. This phenomenon is so much worse if youre a small company hiring a 3rd party PR company. The result is a press release that will disappoint those who commissioned it and those who read it.
Put off doing it " Some dont realise that a press release is both one of the best forms of web marketing but also one of the most cost effective and dont do a release even though they may have a great story to tell. The most common reason for this is that they think that a press release is just for the big corporations with large PR departments.
Spend money on nothing - There are too many methods to waste cash whether it's getting a public relations release written or submitted with additional or bonus options that eat up cash but deliver nothing.
Boost the story " Never ever boost or fake your story to make it bigger or more exciting than it is because you will be found out and that will be bad news!
About the Author:
I have a unique insight into press releases as I used to reject 95% of them when I was a magazine Editor. Now I have launched the Press Release Video Course to help anyone unlock the secrets of writing powerful and effective press releases and the Free Press Release Distribution Software help your distribute your release to 10 sites for zero cost!!
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