Holding on to any kind of share in today's market is a winning proposition. With the virtual economic free-fall the world markets are experiencing, to establish or even maintain any kind of share is a major challenge. Even when we take the massive proliferation of new products on the market, it is feat well nigh on magical to get the public to buy. And why should they? With the collapse (for lack of a better word) of the credit markets, consumers have less expendable income and even less inclination to spend what little they do have.
The tried and true MBA won't hold up against the dark tide of economic ruin. "But I graduated from Yale," you exclaim. So what? The crumbling markets and ever-shifting consumer demands have made keeping up with new technology, innovative practices, and market analyses a daunting prospect. What the business world needs now is not love sweet love; it needs well-trained executives that can bend space and time to see what is coming around the proverbial bend.
A new breed of executive is need. That means a new kind of education is crucial. The days of "leadership" courses at the local community college are over. The executive of tomorrow has to be adept at getting people to work under pressure without exacerbating hostility. He or she must know how to align respective company divisions and departments into a cohesive unit. He or she must have social skills and the know-how to use social media and networking.
The executive of tomorrow has to learn the ins and outs of creating sound product strategies. He or she must be able to quickly and confidently identify places for future growth. Moreover, he or she must be able to beat the competition to the punch. Indeed, though the box of tools may be changing, the name of the game is still profit. And profit at the expense of your competition is even sweeter.
It is essential the pilots of industry learn the skills that will help them navigate the murky waters of this economic crisis. A new generation will emerge from this crisis to set the standard for the 21st Century. All the old methods of strategic marketing are relatively obsolete. What are needed are new visions and the skills to make those visions real. The future belongs to those who are bold and educated enough to play by a new set of rules.
The tried and true MBA won't hold up against the dark tide of economic ruin. "But I graduated from Yale," you exclaim. So what? The crumbling markets and ever-shifting consumer demands have made keeping up with new technology, innovative practices, and market analyses a daunting prospect. What the business world needs now is not love sweet love; it needs well-trained executives that can bend space and time to see what is coming around the proverbial bend.
A new breed of executive is need. That means a new kind of education is crucial. The days of "leadership" courses at the local community college are over. The executive of tomorrow has to be adept at getting people to work under pressure without exacerbating hostility. He or she must know how to align respective company divisions and departments into a cohesive unit. He or she must have social skills and the know-how to use social media and networking.
The executive of tomorrow has to learn the ins and outs of creating sound product strategies. He or she must be able to quickly and confidently identify places for future growth. Moreover, he or she must be able to beat the competition to the punch. Indeed, though the box of tools may be changing, the name of the game is still profit. And profit at the expense of your competition is even sweeter.
It is essential the pilots of industry learn the skills that will help them navigate the murky waters of this economic crisis. A new generation will emerge from this crisis to set the standard for the 21st Century. All the old methods of strategic marketing are relatively obsolete. What are needed are new visions and the skills to make those visions real. The future belongs to those who are bold and educated enough to play by a new set of rules.
About the Author:
Do not let the opportunity to make yourself more attractive to the CEO pass you by. A reputable strategic marketing program can pave the way to a better position. Perhaps even with a better company. Research the leading strategic marketing programs before it's too late.
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