So let's take a few minutes to do a quick review of some of the main online marketing strategies that you can use to promote your site. The fact is that you need to be doing multiple things if you're really going to see some long term success.
A Tip About Online Marketing Strategies
Below I'm going to briefly talk about a bunch of different online marketing strategies that you can use. I don't want you to get overwhelmed, but you need to look at your own business model and see how you could take advantage of testing these different strategies. Test, tweak, find what works, and then optimize what works!
Search Engine Optimization
This is probably the one marketing strategy that everyone wants to learn how to do. And for good reason! How could you pass up tons of free traffic if you can get ranked for the right keywords? It can really be a great thing!
You really need to be aware that it takes a lot of time and effort before you'll see any really good results with SEO. If you stick with it you'll see results most likely within a few short months.
Social Media Marketing
Social media optimization and marketing a newer online marketing strategy, but it can be a great way to bring in additional traffic, get exposure, and links. Use sites like StumbleUpon, Digg, Reddit, Facebook, and others to increase your exposure and traffic.
PPC
A lot of people seem to be afraid of this online marketing strategy because they're afraid that they're going to lose money without having any control over it.. The good thing is that these days you pretty much have to set up budgets and protections so that you don't spend more than you're comfortable with.
Here are 3 reasons why you should learn how to do PPC: you can get traffic faster with PPC than you can with SEO; you can do really good testing with PPC; you can target more phrases with PPC than you can with SEO. Learn how to do it, then take use it to your advantage!
Joint Venture Partnerships
Here's a basic example of a joint venture: Let's say you have a site that sells home theater products. Well, what if you went and found a popular home theater blog and made them an offer where you would give them a promo code that they can give to their readers. If any of their readers use that code on your site you'll split the profit with them. This way you both benefit from the agreement!
Email Campaigns
Have a newsletter that you send out every week or two, but make sure that you're giving out valuable content and not just advertisements. This is a great way to keep in touch with current and potential customers. You've all heard by this time I'm sure of the value of building a list. It gives you the chance to have multiple touches with these people.
Shopping Networks
If you have a retail or dropshipping business this is on strategy you should definitely be using. There are a lot of sites out there that shoppers are already using to find good deals. These include Shopzilla.com, Shopping.com, Shop.com, Amazon.com, Google Base, and others. A lot of these sites run a PPC-like program, but some are even free like Google Base. They can really bring you some targeted customers!
Final Thoughts on Online Marketing Strategies
This article is in no way intended to be an all-inclusive list of all the strategies you can use, but this should get you started. Think about your site and model, and think about which of these approaches could work for you.
My hope is that after reading this article you understand that there is more to do than just SEO and PPC. Use some of these other online marketing strategies and see what works for you!
A Tip About Online Marketing Strategies
Below I'm going to briefly talk about a bunch of different online marketing strategies that you can use. I don't want you to get overwhelmed, but you need to look at your own business model and see how you could take advantage of testing these different strategies. Test, tweak, find what works, and then optimize what works!
Search Engine Optimization
This is probably the one marketing strategy that everyone wants to learn how to do. And for good reason! How could you pass up tons of free traffic if you can get ranked for the right keywords? It can really be a great thing!
You really need to be aware that it takes a lot of time and effort before you'll see any really good results with SEO. If you stick with it you'll see results most likely within a few short months.
Social Media Marketing
Social media optimization and marketing a newer online marketing strategy, but it can be a great way to bring in additional traffic, get exposure, and links. Use sites like StumbleUpon, Digg, Reddit, Facebook, and others to increase your exposure and traffic.
PPC
A lot of people seem to be afraid of this online marketing strategy because they're afraid that they're going to lose money without having any control over it.. The good thing is that these days you pretty much have to set up budgets and protections so that you don't spend more than you're comfortable with.
Here are 3 reasons why you should learn how to do PPC: you can get traffic faster with PPC than you can with SEO; you can do really good testing with PPC; you can target more phrases with PPC than you can with SEO. Learn how to do it, then take use it to your advantage!
Joint Venture Partnerships
Here's a basic example of a joint venture: Let's say you have a site that sells home theater products. Well, what if you went and found a popular home theater blog and made them an offer where you would give them a promo code that they can give to their readers. If any of their readers use that code on your site you'll split the profit with them. This way you both benefit from the agreement!
Email Campaigns
Have a newsletter that you send out every week or two, but make sure that you're giving out valuable content and not just advertisements. This is a great way to keep in touch with current and potential customers. You've all heard by this time I'm sure of the value of building a list. It gives you the chance to have multiple touches with these people.
Shopping Networks
If you have a retail or dropshipping business this is on strategy you should definitely be using. There are a lot of sites out there that shoppers are already using to find good deals. These include Shopzilla.com, Shopping.com, Shop.com, Amazon.com, Google Base, and others. A lot of these sites run a PPC-like program, but some are even free like Google Base. They can really bring you some targeted customers!
Final Thoughts on Online Marketing Strategies
This article is in no way intended to be an all-inclusive list of all the strategies you can use, but this should get you started. Think about your site and model, and think about which of these approaches could work for you.
My hope is that after reading this article you understand that there is more to do than just SEO and PPC. Use some of these other online marketing strategies and see what works for you!
About the Author:
Dan Patterson is passionate about internet marketing. There is no one best online marketing strategy, but if you want to learn more about them visit his site.
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