When you are thinking about starting up your own online business you will want to have a pre-launch plan in place before jumping in with both feet. Consider it the blue print to creating a successful business.
The overall structure of my internet business check list is the business plan. It should cover the steps you want your business to grow through, factoring in cash reserves, cash outlay, marketing budget and operating capital. Fortunately, internet businesses are low overhead operations.
I designed my own web site, rather than hiring someone to do it for me. Now, I'd taken a college extension course, and I read a few books about Meta tags, but when I look at my old site, I sigh. It was overly elaborate, it barely used CSS style sheets, and it was more work than was feasible to maintain. This time around, I hired a pro - and they installed a lot of server side tools, like WordPress, to let me focus on running my internet business, not maintaining my web site.
Conversely, you'll need to park your domain name; this we recommend doing yourself, and taking good notes. Domain names and domain name registration are sort of like potato chips. Once you start building web sites and making money off of them, you'll find that you're spending odd hours looking at interesting domain names with an intention to park them and use them later.
As part and parcel of the domain name parking part of your business plan, you should look into hosting providers. The first rule in hosting is that you get what you pay for. Take it from us - it's better to deal with a reseller who will answer the phone at 3 AM than it is to have your technical requests routed through Mumbai where an Indian cubical worker reads off of a script. Look into your bandwidth usage, and read the fine print carefully before setting up the contract.
She also helped me set up my customer feedback forums, and talked to me about font choices and usability. While she disagreed with stuff that Jacob Nielsen recommends (mostly because his sites look ugly and dated), she did point out that my content needed to be the focus of my site, and readability was key.
Before you launch into business ready to make millions, you will want to have a plan for getting customers to your site. You can not exactly make millions without any clients. You may have the best looking web site, with superior products at the absolute best prices, but without customers none of that really matters.
Traffic building is still something of a black art, but I'm focusing on keyword ad buy purchases - and believe it or not, advertising in the Daily Nickel newspapers. Since what I sell is household items, and tips on home organization, it's a natural mix of old style advertising and new. I also make sure that I'm in the Organizer's Circle of blog referrals, which helps a lot on getting on to social networking sites and builds relevance ratings.
The overall structure of my internet business check list is the business plan. It should cover the steps you want your business to grow through, factoring in cash reserves, cash outlay, marketing budget and operating capital. Fortunately, internet businesses are low overhead operations.
I designed my own web site, rather than hiring someone to do it for me. Now, I'd taken a college extension course, and I read a few books about Meta tags, but when I look at my old site, I sigh. It was overly elaborate, it barely used CSS style sheets, and it was more work than was feasible to maintain. This time around, I hired a pro - and they installed a lot of server side tools, like WordPress, to let me focus on running my internet business, not maintaining my web site.
Conversely, you'll need to park your domain name; this we recommend doing yourself, and taking good notes. Domain names and domain name registration are sort of like potato chips. Once you start building web sites and making money off of them, you'll find that you're spending odd hours looking at interesting domain names with an intention to park them and use them later.
As part and parcel of the domain name parking part of your business plan, you should look into hosting providers. The first rule in hosting is that you get what you pay for. Take it from us - it's better to deal with a reseller who will answer the phone at 3 AM than it is to have your technical requests routed through Mumbai where an Indian cubical worker reads off of a script. Look into your bandwidth usage, and read the fine print carefully before setting up the contract.
She also helped me set up my customer feedback forums, and talked to me about font choices and usability. While she disagreed with stuff that Jacob Nielsen recommends (mostly because his sites look ugly and dated), she did point out that my content needed to be the focus of my site, and readability was key.
Before you launch into business ready to make millions, you will want to have a plan for getting customers to your site. You can not exactly make millions without any clients. You may have the best looking web site, with superior products at the absolute best prices, but without customers none of that really matters.
Traffic building is still something of a black art, but I'm focusing on keyword ad buy purchases - and believe it or not, advertising in the Daily Nickel newspapers. Since what I sell is household items, and tips on home organization, it's a natural mix of old style advertising and new. I also make sure that I'm in the Organizer's Circle of blog referrals, which helps a lot on getting on to social networking sites and builds relevance ratings.
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