Saturday, February 21, 2009

Five Tricks to Watch for When Buying Diet Pills

By Cal Stevens

There are certain tricks that the majority of diet pill companies use to convince you that their product is the best one on the market. To a regular consumer, they aren't so obvious. But to one who has reviewed hundreds of diet pills, these sketchy tactics stick out like a sore thumb. And I don't know about you, but I don't want to buy something that goes into my body from a company that engages is dishonest marketing. The following tactics are things that you should look out for when buying diet pills.

1. Something that is seen on nearly every diet pill website are the infamous before and after photos. While legitimate photos certainly add a level of credibility, the problem is that many, many of the ones you see are completely fake. Keep an eye open for images that appear edited (you can do amazing things in photoshop nowadays). Some photos are taken the same day with them either sucking in or sticking out their stomach. Lighting is often altered to give a worse or better appearance. You'll also notice that the same photos will be used for completely different diet pills. Bottom line: don't put much stock in before and after photos as they are easily fabricated and provide no actual proof of the efficacy of any diet pill.

2. The other easily fabricated item that always shows up are the testimonials. What's wrong with testimonials? Nothing as long as they are real. The problem? We never really know if they are real or not. Anybody with a half a brain can quickly pump out 20 convincing testimonials without breaking a sweat. So take them for what they are worth, and definitely don't buy a pill simply because it has a list of testimonials a mile long. It probably just means that the marketers had soem extra time on their hands one day.

3. Diet Pill sites promise you the world, but do they deliver? Don't buy into hyped up sales pitches. That's often all they are. Many pills will try to get you where it hurts - your emotions. Never buy anything because of what some pill promises that you'll have. Buy it because you've looked at the ingredients and they are proven to work.

4. I love to see cited research and studies on diet pill ingredients and products. What I don't like to see is diet pills that cite such research on certain ingredients, but make it look as if it was research done on the diet pill itself. Always verify their research claims yourselves. And if they don't offer the references to the studies they claim have been done? Well that tells you a little bit about how legitimate the research was doesn't it?

5. I saved the best for last - autoship programs. We have seen a massive influx of diet pill companies that offer 'free trials.' Beware of these trials. They are anything but free. It usually goes something like this: You accept a 'free' trial by paying for shipping (they now have your credit card info). In the terms and conditions (that they hope you don't read) you've also agreed to be automatically enrolled in their autoship program in which they send you pills each month and automatically charge your credit upwards of $90 per month (that you are usually not expecting). They are often extremely hard to cancel because they give you the run around, trying to suck every dollar it can out of you. So if you come across such a deal, please run. Your wallet will thank you later!

So when shopping for diet pills, keep an eye out for these common tricks. Of course, not all diet pills are bad. You can certainly find quality diet pills made by good companies.

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