Tuesday, February 3, 2009

Build Your List Quickly With Article Marketing

By Frank Vandy

So you want to start an internet business? The first thing the gurus will tell you is that you need to build a large and active list. While that is true, how you build that list will determine your success.

What those same gurus don't tell you is HOW to build that list and fill it with contact information of thousands of people who will become your future customers.

There really is a great, easy way to not only build your mailing list but also drive targeted traffic to your websites at the same time. It's called 'article marketing' and it's much easier than you think.

Article writing and article marketing are forms of advertising used by online business owners where they'll write short articles that are pertinent to their business or product in some way.

One of the keys to article writing is to include a "resource box" a section at the bottom of each article that includes information about you and your site, and most importantly, a link back to your website.

So let's say you wrote an article that gave your reader some type of helpful information on a subject that is relevant to your website. After you have completed the article you would submit it to the thousands of article directories that may be available in your niche.

Now here's the cool part. By adding a link back to your website in your resource box, readers will follow that link back to your site and the search engines will increase your page rank.

In addition to the benefits listed above, submitting articles to article directories will help position you as an expert in your reader's minds.

Make sure that your article is clear and easy to follow. Also, make sure that your article really contains information that your readers will find useful. It will further help you to be branded an authority.

If you're uncomfortable writing your own articles there are thousands of happy freelance writers and content creators willing to write great quality articles for you at really reasonable prices.

One of the nicest parts of article marketing is that you know that anyone reading your article is already interested in your topic. If they find the information in your article helpful or interesting, they will click on the link in your resource box and arrive at your site. Once they are there, you need to be ready for them.

The moment they land on your page, you'll need to have an offer ready and waiting for them. Entice them to join your mailing list by offering a free newsletter or a free ebook with more information on your product's topic.

Now that they have joined your mailing list, you will be able to stay in touch them via email, providing them with even more great information, and most importantly, the great product available in their area of interest.

Now that you understand the power of article marketing, go out and make it a part of your everyday marketing efforts.

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