There is a very big lie going around in the chiropractic profession at the moment and I just had to point it out before other chiropractors get suckered into falling for it. Believing this lie could potentially be the death of your practice, as communication and networking continues to evolve.
While I was reading this months current issue of a major chiropractic publication, I came across and "advertisement" that basically stated that social media and internet marketing for chiropractors is dead. I had to take a second look because I thought surely no researched person or marketing authority would be that ignorant to voice such a comment.... but there it was.
So clearly, this particular chiropractic consulting firm made this claim in the publication to draw attention to their marketing methods, and the costly price of utilizing their services. These people even went as far as to say that the internet isnt being used as much for searches in 2009, and that the golden days of social media marketing have come and gone. They probably got the attention that they were after, but the price they paid was to use an untruth.
This consulting group that was trying to look cutting edge actually just made themselves look really dated in front of the chiropractic world. How can you say that social media marketing is dead after the current election of Barack Obama; a presidency won by a landslide thanks to that very kind of marketing is that is apparently "dead?" You cant deny that the geniuses behind this campaign used viral marketing, social networking, video marketing, and all the opportunities afforded by social media online.
The truth is that Web 2.0 is single-handedly expanding the opportunities of chiropractors to promote their practices and increase their freedom and flexibility. As a chiropractor, why should you be responsible for doing everything when your primary focus is helping people, not figuring out marketing tactics that can easily be taught to a CA or marketing director? When you can simply and consistently devote just a half hour a day to social media marketing consistently, you can quickly and effectively brand your practice.
My practice took a decent amount of strategic planning and calculated action to build up and so will yours. Making one single video and posting it on Facebook is not going to get you 15 new patients walking through your door each month, but when you invest in the snowball effect of social media marketing, and really put in the consistent effort, you can create an avalanche of new patients. But listen, not all DCs have the right mentality to use this marketing wave of the future. Theyre stuck in the old school belief that one size fits all when it comes to chiropractic marketing.
Wheres a great place to start when faced with the immense volume of traffic online? Video marketing is in my opinion the most powerful use of social media sites, and was the knockout marketing technique of 2008, showing even greater growth in 2009. When your name, face, and voice are put out into the world, people are going to see the personal side of your practice, and theyll feel as though they know you. This is marketing gold these days.
Authenticity is what is going to get new patients through your doors. You want to sound as natural as possible on these videos, without being phony or scripted. This is key and I think its the biggest oversight of doctors who try video marketing and social media. People will trust you when they see the genuine and natural you. If you can present that, then your business will remain strong during these difficult economic times.
While I was reading this months current issue of a major chiropractic publication, I came across and "advertisement" that basically stated that social media and internet marketing for chiropractors is dead. I had to take a second look because I thought surely no researched person or marketing authority would be that ignorant to voice such a comment.... but there it was.
So clearly, this particular chiropractic consulting firm made this claim in the publication to draw attention to their marketing methods, and the costly price of utilizing their services. These people even went as far as to say that the internet isnt being used as much for searches in 2009, and that the golden days of social media marketing have come and gone. They probably got the attention that they were after, but the price they paid was to use an untruth.
This consulting group that was trying to look cutting edge actually just made themselves look really dated in front of the chiropractic world. How can you say that social media marketing is dead after the current election of Barack Obama; a presidency won by a landslide thanks to that very kind of marketing is that is apparently "dead?" You cant deny that the geniuses behind this campaign used viral marketing, social networking, video marketing, and all the opportunities afforded by social media online.
The truth is that Web 2.0 is single-handedly expanding the opportunities of chiropractors to promote their practices and increase their freedom and flexibility. As a chiropractor, why should you be responsible for doing everything when your primary focus is helping people, not figuring out marketing tactics that can easily be taught to a CA or marketing director? When you can simply and consistently devote just a half hour a day to social media marketing consistently, you can quickly and effectively brand your practice.
My practice took a decent amount of strategic planning and calculated action to build up and so will yours. Making one single video and posting it on Facebook is not going to get you 15 new patients walking through your door each month, but when you invest in the snowball effect of social media marketing, and really put in the consistent effort, you can create an avalanche of new patients. But listen, not all DCs have the right mentality to use this marketing wave of the future. Theyre stuck in the old school belief that one size fits all when it comes to chiropractic marketing.
Wheres a great place to start when faced with the immense volume of traffic online? Video marketing is in my opinion the most powerful use of social media sites, and was the knockout marketing technique of 2008, showing even greater growth in 2009. When your name, face, and voice are put out into the world, people are going to see the personal side of your practice, and theyll feel as though they know you. This is marketing gold these days.
Authenticity is what is going to get new patients through your doors. You want to sound as natural as possible on these videos, without being phony or scripted. This is key and I think its the biggest oversight of doctors who try video marketing and social media. People will trust you when they see the genuine and natural you. If you can present that, then your business will remain strong during these difficult economic times.
About the Author:
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Right the point. Thanks for your nice information. As well as other marketing system chiroparctic marketing system should be well defined, targeted and verified. The good news is online marketing tools are very easy to reach and have advantage.
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