How do I best go about making sure that the distributors I sponsor stay around and don't drop out? This is a very good, very tough question that people have struggled with forever. You can take some positive steps as a leader to keep your new recruits from bailing right away.
The longer your new distributor stays active in your organization, the more money you're going to make. Therefore, this is an extremely important part of running your business. There are many ways to help ensure they'll stick around, here are 6 ideas that have worked for me.
1. Make sure you're part of a good company. It's crucial that you are involved with a company that you believe in, and that has great products. That way, your new distributor will at least want to keep using the products even if they haven't started making money yet.
2. Sign them up with the most expensive option your company offers. Making sure they spend some money up front will make it harder for them to bail right away. My company has a startup package that costs about $1200. This package has basically all of the products my company offers, plus several sales tools and vouchers for events included. That way my new recruit can try everything that applies to him, and turn around and sell the stuff that doesn't.
3. Help them to make some money right away. This is called monetizing their business and can be accomplished by getting them involved in affiliate marketing, which really goes hand-in-hand with network marketing. Affiliate marketing is simply advertising somebody elses products online and sending people to their website. Then, you get paid a commission without having to actually make the sale.
4. Have a relationship with them. If you want your new distributor to stick around for awhile, they need to know that you're aware of what they're doing. Having personal contact with them will develop a sense of loyalty, and foster accountability. On the internet, you can sign up lots of people, but you'll lose them just as fast if you don't get to know them. If you're not comfortable with talking to people, network marketing might not be for you.
5. Train them. Let them know how long it takes to build their business. Don't deceive them just to sign them up. They'll never trust you. Don't oversell - some people might be making $1000 per month within 6 months, but most won't. You don't want to damage the person, making them worse off than when they met you.
6. Give them multiple options on how to build their business. You might like working online, but they might not. They might like to call people on the phone, or run newspaper ads, or just to talk to everyone they meet. You need to be open-minded and realize that everyone is different. There are many ways to do this business, so don't force someone to do what they don't want to because guess what? They won't!
Your goal is to keep that new distributor involved for as long as possible. Every month they work the business is another month closer to success for you and them. Keeping them an extra 6 months might make the difference between succeeding and failing for you and that new recruit!
The longer your new distributor stays active in your organization, the more money you're going to make. Therefore, this is an extremely important part of running your business. There are many ways to help ensure they'll stick around, here are 6 ideas that have worked for me.
1. Make sure you're part of a good company. It's crucial that you are involved with a company that you believe in, and that has great products. That way, your new distributor will at least want to keep using the products even if they haven't started making money yet.
2. Sign them up with the most expensive option your company offers. Making sure they spend some money up front will make it harder for them to bail right away. My company has a startup package that costs about $1200. This package has basically all of the products my company offers, plus several sales tools and vouchers for events included. That way my new recruit can try everything that applies to him, and turn around and sell the stuff that doesn't.
3. Help them to make some money right away. This is called monetizing their business and can be accomplished by getting them involved in affiliate marketing, which really goes hand-in-hand with network marketing. Affiliate marketing is simply advertising somebody elses products online and sending people to their website. Then, you get paid a commission without having to actually make the sale.
4. Have a relationship with them. If you want your new distributor to stick around for awhile, they need to know that you're aware of what they're doing. Having personal contact with them will develop a sense of loyalty, and foster accountability. On the internet, you can sign up lots of people, but you'll lose them just as fast if you don't get to know them. If you're not comfortable with talking to people, network marketing might not be for you.
5. Train them. Let them know how long it takes to build their business. Don't deceive them just to sign them up. They'll never trust you. Don't oversell - some people might be making $1000 per month within 6 months, but most won't. You don't want to damage the person, making them worse off than when they met you.
6. Give them multiple options on how to build their business. You might like working online, but they might not. They might like to call people on the phone, or run newspaper ads, or just to talk to everyone they meet. You need to be open-minded and realize that everyone is different. There are many ways to do this business, so don't force someone to do what they don't want to because guess what? They won't!
Your goal is to keep that new distributor involved for as long as possible. Every month they work the business is another month closer to success for you and them. Keeping them an extra 6 months might make the difference between succeeding and failing for you and that new recruit!
About the Author:
Matt is an attraction network marketing coach. He wants you to learn more about keeping your downline around and current methods of building your MLM business.
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